RATIONAL GETS SMAART

March 17, 2009

Rational Acoustics is thrilled to announce that effective March 6th, 2009 we have entered into an agreement with Loud Technologies, Inc. to assume the role of Worldwide Distributor for the Smaart brand product line, and to purchase the brand in its entirety within the next 6 months.

Under the initial portion of the agreement, Smaart v6 continues as an EAW branded product with all current local distribution channels and pricing structures remaining in place. In its role as Worldwide Distributor, Rational assumes immediate responsibility for the overall management of all Smaart related sales and support functions, including order fulfillment, shipping, licensing and registration processes, as well as all technical support and educational programs.  

In the second phase of the agreement, to be completed within 6 months, Rational Acoustics will purchase the Smaart brand in its entirety and take ownership of the Smaart name, trademark, code base and all assets of the brand.  While Rational shall not provide any code maintenance services (bug fixes or further development) for the current v6 platform, we are in active development of the next generation of Smaart software, which will be released as a Rational Acoustics product once the sale portion of the Rational/Loud agreement is complete.   

We are extremely excited to have been given the responsibility for the Smaart brand and to continue our work on development of the Smaart platform into its next generation.  We will keep the current Smaart user base posted on development status as it continues. Further details on features, release dates, pricing upgrade path from Smaart v.6 will be made public as they become available. smaart6logo.jpg

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